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Design System Proposal

Website Design & Development Proposal

1. Executive Summary

Scylla Design Consulting is pleased to present this proposal for the comprehensive redesign and development of our primary digital platform.

Our goal is to build a modern, high-performing web application that enhances user experience, accelerates performance, and elevates brand presence across desktop and mobile devices.

This document outlines the project scope, deliverables, timeline, technical approach, and commercial terms.

2. Project Objectives

  • Establish a modern visual identity aligned with current industry standards.
  • Improve mobile responsiveness and cross-device performance.
  • Optimize page load speed and asset loading.
  • Implement a clean, component-based UI architecture.
  • Deliver an intuitive user experience for higher engagement and conversions.

3. Problem Analysis

Current Pain Points:

Modernization: Outdated visual design...

Performance: Sub-optimal load times...

Mobile Experience: Inconsistent responsiveness across viewports...

User Engagement: High bounce rate on key landing pages...

Maintainability: Monolithic code structure limiting rapid updates.

4. Deliverables

Design: Complete Figma design system & prototypes

Frontend: Responsive HTML5/CSS3/JavaScript web app

UI Components: Custom UI component library

Documentation: Design tokens & developer guidelines

QA & Testing: Cross-browser validation & accessibility check

5. Technology & Frameworks

Frontend Framework: React / Next.js

Styling: Tailwind CSS / Vanilla CSS

UI Components: Custom CSS Components

Icons: Lucide Icons / FontAwesome

Build Tooling: Vite / Webpack

6. Roadmap & Timeline

Phase 1: Discovery & Architecture (Weeks 1-2)

  • Stakeholder alignment
  • Sitemap & wireframes
  • Design system setup

Phase 2: UI/UX Design (Weeks 3-5)

  • High-fidelity mockups
  • Interactive prototypes
  • Design review & approval

Phase 3: Development (Weeks 6-8)

  • Component implementation
  • Responsive layouts
  • State management & logic

Phase 4: Launch & QA (Weeks 9-10)

  • Testing & bug fixes
  • Performance optimization
  • Deployment

7. Common Terms

IP Rights: Upon full payment, all intellectual property rights for custom code and designs will be transferred to Creston.

Revisions: Up to 2 rounds of major revisions are included per milestone.

8. Scope & Exclusions

Included: UI/UX Design, Responsive Development, Component Library, QA Testing

Excluded: Backend infrastructure development, Content creation/copywriting, Third-party API subscription fees

9. Commercial Proposal

ITEM DETAILS PRICE
Website Design & Dev Full UI/UX & Frontend Development ₹15,000.00
Component Library Custom UI system & documentation ₹3,500.00
Total Investment ₹18,500.00

10. Payment Terms

40% Deposit: Upon contract signing

30% Milestone 1: Upon UI design approval

30% Final: Upon project completion & deployment

11. Annual Maintenance Contract (AMC)

Optional post-launch support and maintenance package:

Basic Maintenance — ₹500 / month

  • Bug fixes & patch updates
  • Monthly backups

Pro Maintenance — ₹1,200 / month

  • Bug fixes & patch updates
  • Performance monitoring
  • Content updates (up to 5 hrs/mo)
  • Priority support

12. Client Responsibilities

  • Provide brand assets, logos, and copy in a timely manner.
  • Designate a primary contact person for milestone reviews.
  • Review and approve deliverables within 3 business days.

13. Assumptions & Exclusions

  • Timely feedback from client.
  • Content provided in final format.
  • Hosting and domain managed separately.

14. Why Choose Scylla Design Consulting

We bring deep expertise in digital design system architecture, modern frontend engineering, and conversion-centered UX design.

  • Proven track record
  • Modern tech stack
  • Dedicated support

15. Financial Summary

ITEM AMOUNT
Base Project ₹18,500.00
Subtotal ₹18,500.00
Tax (0%) ₹0.00
Total Investment ₹18,500.00

16. Acceptance

Please review and sign below to accept this proposal and authorize project kickoff.

For Creston:

For Scylla:

Alex Scylla

Name: Alex Scylla

Signature: Alex Scylla

Date: 2023-11-20